Describing the Dynamics of Attention to TV Commercials: A Hierarchical Bayes Analysis of the Time to Zap an Ad (Q5123271)
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scientific article; zbMATH DE number 7252095
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Describing the Dynamics of Attention to TV Commercials: A Hierarchical Bayes Analysis of the Time to Zap an Ad |
scientific article; zbMATH DE number 7252095 |
Statements
Describing the Dynamics of Attention to TV Commercials: A Hierarchical Bayes Analysis of the Time to Zap an Ad (English)
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28 September 2020
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heterogeneity
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hierarchical Bayes
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marketing
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