A New Approach to Real-Time Bidding in Online Advertisements: Auto Pricing Strategy (Q5137437)
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scientific article; zbMATH DE number 7280134
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A New Approach to Real-Time Bidding in Online Advertisements: Auto Pricing Strategy |
scientific article; zbMATH DE number 7280134 |
Statements
A New Approach to Real-Time Bidding in Online Advertisements: Auto Pricing Strategy (English)
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2 December 2020
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real-time bidding
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demand-side platform
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bid price
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bid request
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target audience
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dynamic programming
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winning rate
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