Clustering ranking data in market segmentation: a case study on the Italian McDonald's customers’ preferences (Q5138136)
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scientific article; zbMATH DE number 7281598
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Clustering ranking data in market segmentation: a case study on the Italian McDonald's customers’ preferences |
scientific article; zbMATH DE number 7281598 |
Statements
Clustering ranking data in market segmentation: a case study on the Italian McDonald's customers’ preferences (English)
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3 December 2020
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hierarchical cluster analysis
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matching-type measure
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weighted rank-based correlation coefficient
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bipolar mean
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mean deviation about the bipolar mean
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