Within-brand and cross-brand word-of-mouth for sequential multi-innovation diffusions (Q5165557)
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scientific article; zbMATH DE number 6309952
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Within-brand and cross-brand word-of-mouth for sequential multi-innovation diffusions |
scientific article; zbMATH DE number 6309952 |
Statements
Within-brand and cross-brand word-of-mouth for sequential multi-innovation diffusions (English)
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30 June 2014
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multivariate diffusion process
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generalized Bass model
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competition
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homogeneous product category
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