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Advertising Cost Interactions and the Optimality of Pulsing - MaRDI portal

Advertising Cost Interactions and the Optimality of Pulsing (Q5202501)

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scientific article; zbMATH DE number 4195694
Language Label Description Also known as
English
Advertising Cost Interactions and the Optimality of Pulsing
scientific article; zbMATH DE number 4195694

    Statements

    title
    Advertising Cost Interactions and the Optimality of Pulsing (English)
    0 references
    author
    Minhi Hahn
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    Jin-Sok Hyun
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    publication date
    1991
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    zbMATH Keywords
    pulsing
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    chattering
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    advertising
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    Identifiers

    DOI
    10.1287/mnsc.37.2.157
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    zbMATH DE Number
    4195694
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    OpenAlex ID
    W2094000854
    0 references
     
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