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Informative Advertising and Competition: A Noncooperative Approach - MaRDI portal

Informative Advertising and Competition: A Noncooperative Approach (Q5202798)

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scientific article; zbMATH DE number 4197697
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English
Informative Advertising and Competition: A Noncooperative Approach
scientific article; zbMATH DE number 4197697

    Statements

    title
    Informative Advertising and Competition: A Noncooperative Approach (English)
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    DOI
    10.2307/2526878
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    author
    Robert J. Gary-Bobo
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    Philippe Michel
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    publication date
    1991
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    zbMATH DE Number
    4197697
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    zbMATH Keywords
    informative advertising
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    imperfectly competitive general equilibrium model
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    optimal advertising
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    OpenAlex ID
    W3125429121
    0 references
     
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