A Unified Framework for the Scheduling of Guaranteed Targeted Display Advertising Under Reach and Frequency Requirements (Q5278267)
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scientific article; zbMATH DE number 6744850
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A Unified Framework for the Scheduling of Guaranteed Targeted Display Advertising Under Reach and Frequency Requirements |
scientific article; zbMATH DE number 6744850 |
Statements
A Unified Framework for the Scheduling of Guaranteed Targeted Display Advertising Under Reach and Frequency Requirements (English)
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13 July 2017
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online advertising
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guaranteed targeted display advertising
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reach
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frequency
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uniform delivery
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column generation
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cutting stock
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quadratic programming
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