Optimal pricing and promotional effort control policies for a new product growth in segmented market (Q5278832)
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scientific article; zbMATH DE number 6749263
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Optimal pricing and promotional effort control policies for a new product growth in segmented market |
scientific article; zbMATH DE number 6749263 |
Statements
Optimal pricing and promotional effort control policies for a new product growth in segmented market (English)
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19 July 2017
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market segmentation
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price and promotional effort policy
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differentiated
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