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Endogenous royalty factor in a licensing contract - MaRDI portal

Endogenous royalty factor in a licensing contract (Q5279775)

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scientific article; zbMATH DE number 6750102
Language Label Description Also known as
English
Endogenous royalty factor in a licensing contract
scientific article; zbMATH DE number 6750102

    Statements

    title
    Endogenous royalty factor in a licensing contract (English)
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    author
    Alessandra Buratto
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    Luca Grosset
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    Bruno Viscolani
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    publication date
    19 July 2017
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    zbMATH Keywords
    OR in marketing
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    licensing
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    advertising
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    Stackelberg game
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    Identifiers

    Mathematics Subject Classification ID
    90B60
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    49N90
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    91A12
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    zbMATH DE Number
    6750102
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