Optimal Product Launch Times in a Duopoly: Balancing Life-Cycle Revenues with Product Cost (Q5322070)
From MaRDI portal
scientific article; zbMATH DE number 5580333
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Optimal Product Launch Times in a Duopoly: Balancing Life-Cycle Revenues with Product Cost |
scientific article; zbMATH DE number 5580333 |
Statements
Optimal Product Launch Times in a Duopoly: Balancing Life-Cycle Revenues with Product Cost (English)
0 references
17 July 2009
0 references
cross-functional performance metrics
0 references
marketing-operations coordination
0 references
competitive diffusion dynamics
0 references
cost of delay
0 references
