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Advertising Expenditures in Coupled Markets— A Game-Theory Approach - MaRDI portal

Advertising Expenditures in Coupled Markets— A Game-Theory Approach (Q5336857)

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scientific article; zbMATH DE number 3209729
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English
Advertising Expenditures in Coupled Markets— A Game-Theory Approach
scientific article; zbMATH DE number 3209729

    Statements

    title
    Advertising Expenditures in Coupled Markets— A Game-Theory Approach (English)
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    author
    Melvin F. Shakun
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    publication date
    1965
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    zbMATH Keywords
    operations research
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    Identifiers

    DOI
    10.1287/mnsc.11.4.B42
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    zbMATH DE Number
    3209729
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    OpenAlex ID
    W2068513711
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