Cooperative advertising in a dual-channel supply chain with a fairness concern of the manufacturer (Q5382720)
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scientific article; zbMATH DE number 7067545
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Cooperative advertising in a dual-channel supply chain with a fairness concern of the manufacturer |
scientific article; zbMATH DE number 7067545 |
Statements
Cooperative advertising in a dual-channel supply chain with a fairness concern of the manufacturer (English)
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18 June 2019
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dual-channel supply chain
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cooperative advertising
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fairness
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Stackelberg game
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