Distribution channel selection considering advertising productiveness: Fig. 1. (Q5382733)
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scientific article; zbMATH DE number 7067557
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Distribution channel selection considering advertising productiveness: Fig. 1. |
scientific article; zbMATH DE number 7067557 |
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Distribution channel selection considering advertising productiveness: Fig. 1. (English)
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18 June 2019
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distribution channel
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advertising productiveness
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cooperative advertising
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goodwill
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Stackelberg equilibria
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differential games
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