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Q5388230 - MaRDI portal

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scientific article; zbMATH DE number 6025299
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English
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scientific article; zbMATH DE number 6025299

    Statements

    author
    Chin-Nung Liao
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    publication date
    18 April 2012
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    zbMATH Keywords
    multi-segment aspiration levels
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    marketing segments
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    decision analysis
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    Identifiers

    zbMATH DE Number
    6025299
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