Pricing strategies with reference effects in competitive industries (Q5416775)
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scientific article; zbMATH DE number 6295557
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Pricing strategies with reference effects in competitive industries |
scientific article; zbMATH DE number 6295557 |
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Pricing strategies with reference effects in competitive industries (English)
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15 May 2014
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revenue management
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pricing
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reference prices
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short-termism
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