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Q5424292 - MaRDI portal

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scientific article; zbMATH DE number 5208322
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English
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scientific article; zbMATH DE number 5208322

    Statements

    author
    Yueh-Hua Lee
    0 references
    publication date
    5 November 2007
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    zbMATH Keywords
    brand equity
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    deal proneness
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    price promotion
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    Identifiers

    zbMATH DE Number
    5208322
    0 references
     
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