A Composite Heterogeneous Model for Brand Choice Behavior (Q5668218)
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scientific article; zbMATH DE number 3402332
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A Composite Heterogeneous Model for Brand Choice Behavior |
scientific article; zbMATH DE number 3402332 |
Statements
A Composite Heterogeneous Model for Brand Choice Behavior (English)
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1973
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