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A Composite Heterogeneous Model for Brand Choice Behavior - MaRDI portal

A Composite Heterogeneous Model for Brand Choice Behavior (Q5668218)

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scientific article; zbMATH DE number 3402332
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English
A Composite Heterogeneous Model for Brand Choice Behavior
scientific article; zbMATH DE number 3402332

    Statements

    title
    A Composite Heterogeneous Model for Brand Choice Behavior (English)
    0 references
    author
    J. Morgan Jones
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    publication date
    1973
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    Identifiers

    DOI
    10.1287/mnsc.19.5.499
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    Mathematics Subject Classification ID
    91B60
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    90B30
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    62P20
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    zbMATH DE Number
    3402332
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    OpenAlex ID
    W1994942633
    0 references
     
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