Demand Signalling Under Unobservable Effort in Franchising: Linear and Nonlinear Price Contracts (Q5689378)
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scientific article; zbMATH DE number 961251
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Demand Signalling Under Unobservable Effort in Franchising: Linear and Nonlinear Price Contracts |
scientific article; zbMATH DE number 961251 |
Statements
Demand Signalling Under Unobservable Effort in Franchising: Linear and Nonlinear Price Contracts (English)
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6 January 1997
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pricing
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asymmetric information
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franchising
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channels
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marketing
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signalling strategy
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principal
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uninformed risk-neutral agent
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