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The Dynamics of Brand Loyalty: A Markovian Approach - MaRDI portal

The Dynamics of Brand Loyalty: A Markovian Approach (Q5720600)

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scientific article; zbMATH DE number 3184434
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English
The Dynamics of Brand Loyalty: A Markovian Approach
scientific article; zbMATH DE number 3184434

    Statements

    title
    The Dynamics of Brand Loyalty: A Markovian Approach (English)
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    author
    Benjamin Lipstein
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    Frank Harary
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    publication date
    1962
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    zbMATH Keywords
    applications of probability theory and statistics
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    Identifiers

    DOI
    10.1287/opre.10.1.19
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    zbMATH DE Number
    3184434
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    OpenAlex ID
    W2006756300
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