Hierarchical marketing mix models with sign constraints (Q5861245)
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scientific article; zbMATH DE number 7484692
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Hierarchical marketing mix models with sign constraints |
scientific article; zbMATH DE number 7484692 |
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Hierarchical marketing mix models with sign constraints (English)
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4 March 2022
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marketing mix model
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hierarchical models
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constrained regression analysis
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Hamiltonian Monte Carlo
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