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Q5861676 - MaRDI portal

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scientific article; zbMATH DE number 7482877
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English
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scientific article; zbMATH DE number 7482877

    Statements

    publication date
    2 March 2022
    0 references
    zbMATH Keywords
    non-profit marketing
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    word-of-mouth (WoM)
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    hedonic affection
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    self-actualization
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    mediation effect
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    PLS-SEM
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    Identifiers

    zbMATH DE Number
    7482877
    0 references
     
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