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Q5861693 - MaRDI portal

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scientific article; zbMATH DE number 7482886
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scientific article; zbMATH DE number 7482886

    Statements

    author
    Michael Chih-Hung Wang
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    Ya-Yun Tang
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    Chun-Yu Lin
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    Chih-Yu Lin
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    publication date
    2 March 2022
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    zbMATH Keywords
    digital influencer
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    dual-congruence effect
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    parasocial interaction
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    brand credibility
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    self-brand engagement
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    Identifiers

    zbMATH DE Number
    7482886
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