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Q5876240 - MaRDI portal

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scientific article; zbMATH DE number 7647893
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English
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scientific article; zbMATH DE number 7647893

    Statements

    author
    Hiroki Yamada
    0 references
    publication date
    31 January 2023
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    zbMATH Keywords
    marketing
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    loyalty variable
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    Bayesian hierarchical model
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    Tobit model
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    variable selection
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    Markov chain Monte Carlo
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    Identifiers

    zbMATH DE Number
    7647893
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