RFM measures and customer lifetime value: investigating the behavioral relationship in a non-contractual setting using a hierarchical Bayes model (Q5891336)
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scientific article; zbMATH DE number 6232702
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | RFM measures and customer lifetime value: investigating the behavioral relationship in a non-contractual setting using a hierarchical Bayes model |
scientific article; zbMATH DE number 6232702 |
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26 November 2013
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RFM measures and customer lifetime value: investigating the behavioral relationship in a non-contractual setting using a hierarchical Bayes model (English)
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