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Search engine marketing for different competition modes – Interfirm and intrafirm - MaRDI portal

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Search engine marketing for different competition modes – Interfirm and intrafirm (Q6050595)

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scientific article; zbMATH DE number 7739623
Language Label Description Also known as
English
Search engine marketing for different competition modes – Interfirm and intrafirm
scientific article; zbMATH DE number 7739623

    Statements

    title
    Search engine marketing for different competition modes – Interfirm and intrafirm (English)
    0 references
    publication date
    19 September 2023
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    zbMATH Keywords
    search engine optimization (SEO)
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    paid search marketing (PSM)
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    search prominence
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    interfirm competition
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    intrafirm competition
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    Identifiers

    Mathematics Subject Classification ID
    90B60
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    90B50
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    91B32
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    zbMATH DE Number
    7739623
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    DOI
    10.1051/RO/2023021
    0 references
     
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