Socially responsible product-positioning: impact of halo/horns spillover on product image (Q6112572)
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scientific article; zbMATH DE number 7709208
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Socially responsible product-positioning: impact of halo/horns spillover on product image |
scientific article; zbMATH DE number 7709208 |
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Socially responsible product-positioning: impact of halo/horns spillover on product image (English)
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10 July 2023
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game theory
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sustainability
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socially responsible product-positioning
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product differentiation
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operations-marketing interface
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