Optimal channel strategy of luxury brands in the presence of online marketplace and copycats (Q6167542)
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scientific article; zbMATH DE number 7709199
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Optimal channel strategy of luxury brands in the presence of online marketplace and copycats |
scientific article; zbMATH DE number 7709199 |
Statements
Optimal channel strategy of luxury brands in the presence of online marketplace and copycats (English)
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10 July 2023
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supply chain management
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conspicuous consumption
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copycats
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online marketplace
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channel strategy
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