Advertising, ecolabeling and consumers' beliefs: greenwashing or not? (Q6194449)
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scientific article; zbMATH DE number 7820614
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Advertising, ecolabeling and consumers' beliefs: greenwashing or not? |
scientific article; zbMATH DE number 7820614 |
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Advertising, ecolabeling and consumers' beliefs: greenwashing or not? (English)
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19 March 2024
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ambiguity
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vertical differentiation
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information
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advertising
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greenwashing
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ecolabel
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