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Scheduling Advertising on Cable Television - MaRDI portal

Scheduling Advertising on Cable Television (Q6196758)

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scientific article; zbMATH DE number 7819187
Language Label Description Also known as
English
Scheduling Advertising on Cable Television
scientific article; zbMATH DE number 7819187

    Statements

    title
    Scheduling Advertising on Cable Television (English)
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    author
    Sebastián Souyris
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    Sridhar Seshadri
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    Sriram Subramanian
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    publication date
    15 March 2024
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    zbMATH Keywords
    scheduling
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    revenue management
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    analytics
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    machine learning
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    advertising
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    television-business
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    Identifiers

    Mathematics Subject Classification ID
    90B35
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    90B60
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    90C11
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    zbMATH DE Number
    7819187
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    OpenAlex ID
    W4317041931
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