Live shopping promotions: which categories should a retailer discount to shoppers already in the store? (Q6556803)
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scientific article; zbMATH DE number 7866575
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Live shopping promotions: which categories should a retailer discount to shoppers already in the store? |
scientific article; zbMATH DE number 7866575 |
Statements
Live shopping promotions: which categories should a retailer discount to shoppers already in the store? (English)
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17 June 2024
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personalized price promotions
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interpurchase times
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share-of-transactions
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targeting metrics
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dynamic targeting
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