A review of Bayesian dynamic forecasting models: applications in marketing (Q6581508)
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scientific article; zbMATH DE number 7889637
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A review of Bayesian dynamic forecasting models: applications in marketing |
scientific article; zbMATH DE number 7889637 |
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A review of Bayesian dynamic forecasting models: applications in marketing (English)
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30 July 2024
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missing data
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modeling multivariate responses
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monitoring and intervention
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product development
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sales promotion and advertising
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what-happened (retrospective) analysis
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