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Reselling or dual selling? The role of consumer-to-manufacturer e-commerce platforms' voluntary investment - MaRDI portal

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Reselling or dual selling? The role of consumer-to-manufacturer e-commerce platforms' voluntary investment (Q6583693)

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scientific article; zbMATH DE number 7892793
Language Label Description Also known as
English
Reselling or dual selling? The role of consumer-to-manufacturer e-commerce platforms' voluntary investment
scientific article; zbMATH DE number 7892793

    Statements

    title
    Reselling or dual selling? The role of consumer-to-manufacturer e-commerce platforms' voluntary investment (English)
    0 references
    author
    You Zhao
    0 references
    Rui Hou
    0 references
    Ying-Ju Chen
    0 references
    publication date
    6 August 2024
    0 references
    zbMATH Keywords
    C2M e-commerce platforms
    0 references
    channel structures
    0 references
    cost reduction investment
    0 references

    Identifiers

    zbMATH DE Number
    7892793
    0 references
    DOI
    10.1002/NAV.22173
    0 references
     
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