A personalized defection detection and prevention procedure based on the self-organizing map and association rule mining: Applied to online game site (Q704627)
From MaRDI portal
 | This is the item page for this Wikibase entity, intended for internal use and editing purposes. Please use this page instead for the normal view: A personalized defection detection and prevention procedure based on the self-organizing map and association rule mining: Applied to online game site |
scientific article; zbMATH DE number 2129705
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | A personalized defection detection and prevention procedure based on the self-organizing map and association rule mining: Applied to online game site |
scientific article; zbMATH DE number 2129705 |
Statements
A personalized defection detection and prevention procedure based on the self-organizing map and association rule mining: Applied to online game site (English)
0 references
19 January 2005
0 references
Association rule mining
0 references
customer relationship management
0 references
customer retention
0 references
data mining
0 references
Self-organizing map
0 references
