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Bundling strategy and product differentiation - MaRDI portal

Bundling strategy and product differentiation (Q741571)

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scientific article; zbMATH DE number 6343894
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English
Bundling strategy and product differentiation
scientific article; zbMATH DE number 6343894

    Statements

    Bundling strategy and product differentiation (English)
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    12 September 2014
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    bundling strategy
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    intra-brand differentiation
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    inter-brand differentiation
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