Unstable interactions in customers' decision making: an experimental proof (Q827257)
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scientific article; zbMATH DE number 7290934
| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Unstable interactions in customers' decision making: an experimental proof |
scientific article; zbMATH DE number 7290934 |
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Unstable interactions in customers' decision making: an experimental proof (English)
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7 January 2021
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multi-criteria decision making
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criteria interaction
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customer decision making
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marketing
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conjoint measurement
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weighted sum
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