Modelling and estimation of social interaction effects in new product diffusion (Q856319)

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scientific article; zbMATH DE number 5078544
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English
Modelling and estimation of social interaction effects in new product diffusion
scientific article; zbMATH DE number 5078544

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    Modelling and estimation of social interaction effects in new product diffusion (English)
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    7 December 2006
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    marketing
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    multi-agent systems
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    social interactions
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    innovation diffusion
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    choice models
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    Identifiers