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Opinion Leadership and Social Contagion in New Product Diffusion - MaRDI portal

Opinion Leadership and Social Contagion in New Product Diffusion (Q86554)

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scientific article
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Opinion Leadership and Social Contagion in New Product Diffusion
scientific article

    Statements

    volume
    30
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    issue
    2
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    page(s)
    195-212
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    publication date
    March 2011
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    author
    Raghuram Iyengar
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    Thomas W Valente
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    Identifiers

     
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