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Participation vs. Effectiveness of Paid Endorsers in Social Advertising Campaigns: A Field Experiment - MaRDI portal

Participation vs. Effectiveness of Paid Endorsers in Social Advertising Campaigns: A Field Experiment (Q94311)

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scientific article
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Participation vs. Effectiveness of Paid Endorsers in Social Advertising Campaigns: A Field Experiment
scientific article

    Statements

    publication date
    2015
    0 references
    author
    Jing Peng
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    Identifiers

    DOI
    10.2139/SSRN.2702053
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