Sugandha Aggarwal

Available identifiers

zbMath Open aggarwal.sugandhaMaRDI QIDQ1730457

List of research outcomes

Publication	Date of Publication	Type
Multi-product dynamic advertisement planning in a segmented market	2021-05-03	Paper
Multi-period media planning for multi-products incorporating segment specific and mass media	2019-03-06	Paper
Multi-criteria media mix decision model for advertising a single product with segment specific and mass media	2017-06-14	Paper
Optimal Advertisement Allocation for Product Promotion on Television Channels	2016-09-15	Paper

Research outcomes over time

Doctoral students

No records found.

Known relations from the MaRDI Knowledge Graph

Property	Value
MaRDI profile type	MaRDI person profile
instance of	human

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