A chance constraints goal programming model for the advertising planning problem

DOI10.1016/j.ejor.2007.09.039zbMath1157.90490OpenAlexW2102186526MaRDI QIDQ1011165

U. K. Bhattacharya

Publication date: 8 April 2009

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2007.09.039

zbMATH Keywords

stochastic programminggoal programmingmulti-objective decision makingadvertising and media planning

Mathematics Subject Classification ID

Stochastic programming (90C15) Management decision making, including multiple objectives (90B50)

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