A shelf-space-dependent wholesale price when manufacturer and retailer brands compete

DOI10.1007/s00291-007-0117-0zbMath1160.91313OpenAlexW1993152726MaRDI QIDQ1017969

Georges Zaccour, Nawel Amrouche

Publication date: 13 May 2009

Published in: OR Spectrum (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s00291-007-0117-0

zbMATH Keywords

game theorymarketing channelshelf-space allocationprivate labelsNash and Stackelberg equilibriawholesale pricing

Mathematics Subject Classification ID

Applications of game theory (91A80) Other game-theoretic models (91A40)

Related Items (1)

The role of store brand positioning for appropriating supply chain profit under shelf space allocation

Cites Work

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• A time-consistent open-loop Stackelberg equilibrium of shelf-space allocation
• Product selection and space allocation in supermarkets
• Channel coordination over time: Incentive equilibria and credibility
• A Mathematical Model for Simultaneously Determining the Optimal Brand-Collection and Display-Area Allocation
• SHELF-SPACE ALLOCATION AND ADVERTISING DECISIONS IN THE MARKETING CHANNEL: A DIFFERENTIAL GAME APPROACH
• An efficient algorithm to allocate shelf space

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