A modified PLS path modeling algorithm handling reflective categorical variables and a new model building strategy

DOI10.1016/j.csda.2006.12.004zbMath1161.62460OpenAlexW2016219244MaRDI QIDQ1020002

Emmanuel Jakobowicz, Christian Derquenne

Publication date: 29 May 2009

Published in: Computational Statistics and Data Analysis (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.csda.2006.12.004

zbMATH Keywords

partial least squaresstructural equation modelsPLS path modelingmarketing applicationmodel building strategy

Mathematics Subject Classification ID

Applications of statistics (62P99) Consumer behavior, demand theory (91B42) Marketing, advertising (90B60)

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Cites Work

• PLS path modeling
• Partial likelihood
• Clustering of Variables Around Latent Components
• On Information and Sufficiency
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