Optimal dynamic advertising with an adverse exogenous effect on brand goodwill

DOI10.1016/j.automatica.2008.10.027zbMath1162.91455OpenAlexW2094800847MaRDI QIDQ1023345

Luca Grosset, Bruno Viscolani

Publication date: 11 June 2009

Published in: Automatica (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.automatica.2008.10.027

zbMATH Keywords

optimal controlnonsmooth optimizationadvertising

Mathematics Subject Classification ID

Consumer behavior, demand theory (91B42)

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