Advertising strategies in a differential game with negative competitor's interference

DOI10.1007/s10957-008-9454-7zbMath1173.91019OpenAlexW2056214914MaRDI QIDQ1024249

Georges Zaccour, Bruno Viscolani

Publication date: 16 June 2009

Published in: Journal of Optimization Theory and Applications (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10957-008-9454-7

zbMATH Keywords

optimal controldifferential gamesNash equilibriumadvertising

Mathematics Subject Classification ID

Differential games (aspects of game theory) (91A23) Auctions, bargaining, bidding and selling, and other market models (91B26)

Related Items

Advertising and exogenous interference in a segmented market, Sustaining cooperation in a differential game of advertising goodwill accumulation, The Leitmann-Schmitendorf advertising differential game, Recent developments in dynamic advertising research, Existence and uniqueness of optimal dynamic pricing and advertising controls without concavity, Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain, A goodwill model with predatory advertising, Pure-strategy Nash equilibria in an advertising game with interference, Cooperative advertising models in supply chain management: a review, Optimal advertising decisions for promoting retail and online channels in a dynamic framework, Information Security Investment When Hackers Disseminate Knowledge, Delayed effects of cooperative advertising in goodwill dynamics, Optimal dynamic advertising with an adverse exogenous effect on brand goodwill

Cites Work

• Optimal dynamic advertising with an adverse exogenous effect on brand goodwill
• Feedback Stackelberg equilibrium strategies when the private label competes with the national brand
• Dynamics of competing with quality- and advertising-based goodwill
• Advertising in a segmented market: comparison of media choices
• Dynamic Optimal Control Models in Advertising: Recent Developments
• Unnamed Item