Using store level scanner data to improve category management decisions: developing positioning maps

DOI10.1016/j.ejor.2008.10.015zbMath1163.90573OpenAlexW2011576391MaRDI QIDQ1027454

Alejandro Mollá-Descals, Óscar González-Benito, María Pilar Martínez-Ruiz

Publication date: 29 June 2009

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2008.10.015

zbMATH Keywords

decision makingmanagementmarketinginternal analysis of the market structuremarket response modelspositioning maps

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Marketing, advertising (90B60)

Related Items (1)

An optimization method to estimate models with store-level data: a case study

Cites Work

• Mathematical models of brand choice behavior
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