Coordination of advertising strategies in a fashion licensing contract

DOI10.1007/s10957-009-9511-xzbMath1180.91013OpenAlexW1981779786MaRDI QIDQ1035893

Alessandra Buratto, Georges Zaccour

Publication date: 4 November 2009

Published in: Journal of Optimization Theory and Applications (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10957-009-9511-x

zbMATH Keywords

Stackelberg equilibriumdifferential gamescooperative solutionlicensingadvertisingincentive strategies

Mathematics Subject Classification ID

Noncooperative games (91A10) Cooperative games (91A12) 2-person games (91A05) Differential games (aspects of game theory) (91A23) Applications of game theory (91A80)

Related Items (10)

Recent developments in dynamic advertising research ⋮ Existence and uniqueness of optimal dynamic pricing and advertising controls without concavity ⋮ Sustainability of Cooperation in Dynamic Games Played over Event Trees ⋮ Min-max and min-min Stackelberg strategies with closed-loop information structure ⋮ Non-linear Incentive Equilibrium Strategies for a Transboundary Pollution Differential Game ⋮ Cooperative advertising models in supply chain management: a review ⋮ When should a retailer invest in brand advertising? ⋮ Licensing to a competitor and strategic royalty choice in a dynamic duopoly ⋮ When does a royalty clause with a guarantee lead to a no-equilibrium situation in a licensing contract? ⋮ Does flexibility facilitate sustainability of cooperation over time? A case study from environmental economics

Cites Work

• Unnamed Item
• Explaining fashion cycles: imitators chasing innovators in product space
• A differential game of retailer promotions.
• Channel coordination over time: Incentive equilibria and credibility
• A cooperative incentive equilibrium for a resource management problem
• Brand image and brand dilution in the fashion industry
• Dynamic Optimal Control Models in Advertising: Recent Developments
• Design Imitation in the Fashion Industry

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