Revealing doctors' prescribing choice dimensions with multivariate tools: a perceptual mapping approach
DOI10.1016/J.EJOR.2009.04.010zbMath1177.62130OpenAlexW2060850100MaRDI QIDQ1038355
Sally Dibb, Luis Tadeu Almeida, Carlos Manuel Ferreira Monteiro
Publication date: 17 November 2009
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: http://oro.open.ac.uk/15826/1/Monteiro_et_al.pdf
marketingmultivariate statistical analysisethical pharmaceutical productsperceptual mappingprescribing behaviour
Factor analysis and principal components; correspondence analysis (62H25) Applications of statistics to biology and medical sciences; meta analysis (62P10) Medical applications (general) (92C50) Marketing, advertising (90B60)
Uses Software
Cites Work
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