Optimization of advertising activity of an insurance company and an algorithm for its solution

DOI10.1007/S10559-009-9097-1zbMath1178.90212OpenAlexW2039107497MaRDI QIDQ1040393

I. Yu. Dzyuban, M. G. Ohrimenko

Publication date: 24 November 2009

Published in: Cybernetics and Systems Analysis (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s10559-009-9097-1

zbMATH Keywords

optimizationoptimal controlinsurance companyadvertising

Mathematics Subject Classification ID

Applications of optimal control and differential games (49N90) Marketing, advertising (90B60)

Cites Work

• Mathematical model of functioning of an insurance company with allowance for advertising expenses
• Influence of advertising expenses on the characteristics of functioning of an insurance company

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