Retailer price distributions and promotional activities

DOI10.1016/J.ECONLET.2009.02.003zbMath1178.91059OpenAlexW1980600682MaRDI QIDQ1046325

Konstantinos Serfes, Adam D. Rennhoff

Publication date: 21 December 2009

Published in: Economics Letters (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.econlet.2009.02.003

zbMATH Keywords

mixed strategiespricingfeature advertisingin-store display

Mathematics Subject Classification ID

Microeconomic theory (price theory and economic markets) (91B24) Marketing, advertising (90B60)

Cites Work

• Measuring the Implications of Sales and Consumer Inventory Behavior

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