Consumer buying behaviour and optimal advertising strategy: The quadratic profit function case

DOI10.1016/0305-0548(88)90014-7zbMath0643.90041OpenAlexW2075180082MaRDI QIDQ1102177

David F. Dianich, Hossein Arsham

Publication date: 1988

Published in: Computers \& Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/0305-0548(88)90014-7

zbMATH Keywords

optimal controlestimation of the parametersfinite advertising campaign durationoptimal dynamic advertising strategyquadratic profit function

Mathematics Subject Classification ID

Applications of mathematical programming (90C90) Dynamic programming (90C39) Operations research and management science (90B99)

Related Items (3)

A Markovian model of consumer buying behavior and optimal advertising pulsing policy ⋮ Determining the optimal duration of an advertising campaign using diffusion of information ⋮ A duopolistic model of dynamic competitive advertising

Cites Work

• Unnamed Item
• On optimum advertising pulsing decisions in a non-stationary market
• A stochastic model of optimal advertising pulsing policy
• Polynomial approximation technique for dynamic optimization problems
• An introduction to applied optimal control
• A Stochastic Model of Consumer Behavior and Optimal Advertising
• Consumer Behaviour and Optimal Advertising
• Feature Article—Aggregate Advertising Models: The State of the Art
• Deterministic and stochastic optimization of a dynamic advertising model
• An Operations-Research Study of Sales Response to Advertising

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